Search Engine Optimization is a marketing strategy used to increase your rankings in the organic results of search engines and thereby increasing the amount of visits to your website. This results in an increase in sales or visibilty - depending on what you want to achieve with your website.
The process of Search Engine Optimization involves various elements aimed at increasing the value of your website to your visitors. A mistake that is often made by Search Engine Optimization companies is that they try to manipulate Search Engines into increasing their rankings. This process of marketing is labeled as black hat seo marketing and can results in heavy penalties from search engines. Intoweb follows the correct techniques and adheres to quality standards to ensure that your website performs well. Below is a guideline of what our services entails. This depends on the package chosen.
- Meta data information.
This information is read by search engines to define what is contained within the pages. The quality of this information has some impact on your rankings
- Content quality.
Even though we don't particularly made changes to your content, we do advise on the best practices that will have a natural effect on your Search Engine Optimization rankings
- Keyphrase research.
This process is often overseen or dubbed uneccessary. However, to have a successful SEO campaign, you need to know what your target market is. Your entire SEO campaign will revolve around the chosen phrases.
- Natural link building.
We help you to list your website on good quality directories, blogs and other possible valuable sources that could have a positve effect on your SEO campaign.
- Monthly Report.
Monthly SEO reports are sent containing full information about your visitors, website suggestions, keyphrase rankings and more.
- Monthly article writing.
Adding unique and quality content to your website is a must in the online market. Based on the chosen package, we write a number of content articles specifically for your website.
- Excellent Client Service.
Each client is valuable to us and we strive (we succeed) to achieve all the goals set out to us. SEO is a team effort where communication between us and the client is extremely important to ensure that the website is all it should be.
The above is only an outline of the work we do. There is a lot of work that goes into creating the correct Search Engine Optimization strategy for every website. Each campaign is different and the content is unique to each website. Our services also includes off site SEO services such as affiliate marketing, network building and social media marketing.
As part of your organic Search Engine Optimization strategy, we can also assist with and manage your PPC Campaigns.