Social Media Marketing refers to various processes involving marketing your brand, website or cause through social media websites. Now you're next questions is probably, what is a social media website? Basically, a social media website, is a community website where people can post information and other people can see that information.
Social media marketing allows you to reach many clients – potential and existing through an inexpensive platform, proving to be a profitable and easy method of interaction and marketing. There are various communication platforms that can be used, depending on the services and products offered. These range from simple blogging and micro blogging using, for example, Twitter, to complete Social networking using Facebook and Google+. Multimedia platforms also exist such as YouTube for videos or Flickr for photos. Of course there are many more.
Interaction with many of the social websites, creation of content, be it video, image or expertise, on a monthly on-going basis will quickly develop any brand, and enable people to understand their offerings.
It is somewhat impossible to market your website on every social media website, thus the type of social media marketing you choose depends highly on the type of product or service that you supply. Various sharing tools allows you to easily make options available to your website visitors to share your information to their social media networks, allowing you to concentrate on the content of your website instead and choosing only one social media platform where you regularly post information to.
Here are some basic guidelines for choosing the best platforms:
- Photography, Videography - Choose media platforms such as YouTube or Flickr and incorporate Facebook to advertise your business
- Business to Business - This is a little more difficult most social media websites cater for individuals and not businesses. The platform you choose depends on what you want to achieve and who your target market is. Google+ is a great new platform that is easy to work with. Twitter is also great to advertise your products. This greatly depends on "how much you have to say". A definate is to ensure that you have sharing tools on your website to build your networking
- Business to Individual - The social media world is your oyster. Choose the social media website that caters for your specific needs. If you often have short messages, then use Twitter. For competitions and causes, use Facebook. Facebook and Twitter can also be linked to each other. Google+ is a new Google initiative that is proven to be easy to manage and effective.
Social Media Marketing can be daunting if you're not sure how to manage it and due to the wide variety of platforms to choose from, the best would be to contact us to talk about the options you have available to you and, together, choose the best possible route.
As part of your Social Media Marketing strategy, we can also assist with and manage your PPC Campaigns and Organic Search Engine Optimization