| What is email and sms marketing? In its truest essence it is direct marketing. It is arriving  on your clients door step already knowing their like and dislikes and how your product  or service can help them.Effective  email marketing is done with research on customer behavior and response to  emails. This allows you to give your client a list of products and services  they want. It is the power to speak and connect with your target market  directly. E mail and sms marketing is cost affective, environmentally  friendly it also enriches your business communications with your target market.Email marketing is a great way to stay  in contact with you client as well as marketing your business.  With today effective email marketing software, you can  maintain an emailing list that is segmented based on countless factors such as  how long a client has been on the list, the customers like and dislikes,  spending habits and other important criteria.  With email and sms marketing you are connected with your  client base and sales base. Effective email marketing will help you maintain  old customers while creating new ones at the same time.    |