Website Marketing

Website Marketing has become one of the most important marketing strategies. Everyone knows that you have to have a website, but not everyone is aware that for your website to work well, you have to also do website marketing. If you find the correct website marketing company, using the correct website marketing strategies, you will find that your overall marketing costs will be cut drastically. A lot of companies don't believe website marketing to be necessary or they have never heard about it. Some general misconceptions include:

  • I have a website and I advertise my website on flyers, banners, business cards and other print media
    • Yes, this is a good start. BUT - can people find you on search engines? The aim with website marketing is to attract those people who have never heard about you. This is achieved by using search engines and ensuring that you come up for certain phrases relating to the services or products you provide. Users type a phrase into the search engine wanting to find a company they can use. The question is this - are you on that list?
  • If I type my company name into the search engine, I come up first
    • Yes you will. Search Engines spider the Internet to find websites and if you're company name is part of your domain or features well on the website, you will come up and probably in first place. Again, the aim with website marketing is to attract those people who have never heard about you. Gaining new clients is what you want to achieve. Users who already know your company is probably already a client of yours.

There are various types of website marketing methods that you can choose from or combine to find the best website marketing strategy for your needs. Some of these website marketing techniques will work for you and some won't.

  • Search Engine Optimization
  • Pay Per Click Adwords
  • Social Media Marketing
  • Link Building

Intoweb - Search Engine Optimization

Choose Search Engine Optimization as a website marketing strategy for your company to increase your website's ranking and maintain the good rankings. Search Engine Optimization takes a little bit longer, but once you reach your positions, it also takes longer to fall if you should ever stop your SEO campaign. It is also more affordable than Adwords and other marketing strategies.

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Intoweb - Pay Per Click Adwords

Pay Per Click Adwords is an excellent website marketing strategy. If done correctly, your website can start its marketing campaign within hours after signing up and completing the setup process. Adwords is also great to run with Search Engine Optimization where you use your SEO for long standing results and your Adwords campaign to emphasize certain products or advertise specials.

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Intoweb Promotions - Social Media Marketing

Do you have a lot to say? Do you often have news relating to your company? Are you in a position to run competitions or often advertise specials? Is your target market the individual out there? If so, then Social Media Marketing is an excellent platform to advertise your business. By using Social Media Marketing, you can also advertise your website. Combine this with SEO and you, in turn, advertise your Social Media pages.

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